Tuesday, September 6, 2011

Viridis is Up & a Word on Pricing



I'm excited to announce that Viridis is now available through Amazon and Smashwords (why oh why are you taking so long, B&N?  Update:  Finally up at B&N!! And now it's FREE!).

It's currently FREE on Smashwords, though it's still .99 on Amazon.  If you're not familiar with Amazon's pricing policy, I'll try my best to explain it as I understand it.  See, you can't actually price an ebook for free on Amazon, even though there are plenty of free books on their site.  If you want your book to be free, you need to price it free elsewhere, and then hope Amazon "decides" to make your book free in an effort to match the lower price.  There's no guarantee it'll happen though.

I thought long and hard about how to approach pricing.  There are many schools of thought on pricing an ebook.  Some feel that writing the book took time and effort, and should be priced accordingly, even if it's a selfpub'd ebook.  Others feel that price is a marketing tool, and use it to their advantage.

As an unknown author, I don't expect someone to pay a price equivalent to that of traditionally published books.  It's just too great a risk for someone to take with their hard earned cash.  Does it mean the book isn't worth that price?  Of course not, but I think it's a realistic view about people's buying habits.

Then there's pricing the book for under $5.  I think this is a good option if you have a huge audience to market to, and have the time to really market it hardcore.

Instead, I'm taking the drug dealer approach.  I'm giving the reader a sample of my writing by offering the first book for free, and hoping they'll like it enough to buy the second book in the series, and then the third, etc.  I debated putting it out there for .99 (and did for about 24 hours), to see if there would be a perceived value or incentive in getting the reader to actually read the book if they paid a small amount for it.  However, after talking to Ruth Cardello about her success with offering the first book for free, and then charging for the second book, I decided to offer Viridis for free.  Since May, Ruth has had over 200,000 downloads of her free book, and is averaging approximately 200 purchases of her second book a DAY since she published it just a few weeks ago.  Can't argue with those numbers, though I'd be happy to just do a percentage of those figures.

So there you have it! Viridis is now published and available for your entertainment pleasure.  And with luck, it will soon be available on Amazon for free.  If you do take the time to download and read it, I hope you'll enjoy it.   

17 comments:

Jennifer Merritt said...

I'm already loving Lady Phoebe and her tinkerer. Best of luck!

Calista Taylor said...

I'm so glad to hear it, Jennifer!! Comments like that make it all worth while. And thank you for the luck!

Jemi Fraser said...

'taking the drug dealer approach' - you totally crack me up Calista!! It's so exciting to see your fabulous book out and about! :)

Calista Taylor said...

I thought about changing that so as not to offend, but it's so true. lol. And thanks for all the support! You guys are all amazing!!

Ruth said...

I'm rooting for you!
Ruth Cardello

Ruth said...

I'm rooting for you!

Calista Taylor said...

Thanks, Ruthie!! And thanks for the help and support!

Cheryl said...

Makes good sense to me.

In Ebooks, we don't have the option of borrowing a new author from a friend or picking them up at a used book sale to try. So we look for freebies or 99 cents books. That way we're not out much if we don't like the writing.

And if we do like the writing, we look for others by that author.

Let us know how it goes.

Calista Taylor said...

So true, Cheryl! The samples help, but I think having the opportunity to read the entire book is a better way to hook the reader so they want to read on in the series. I think a lot of it is about building a fan base.

I'll be sure to keep everyone updated! So far so good, but I think a mini blog tour might be in order. : )

Rebecca Lochlann said...

So happy to see this finally. I think I missed several posts on Facebook about it, so post often, Calista. I downloaded it yesterday and I am REALLY looking forward to reading it. Did you end up with orgasm on the cover or not? Ha Ha. And thanks for posting your thoughts on pricing. I'm always interested in author reasoning on this subject, and I tend to agree with you. Good luck! Rebecca (Redwood)

Calista Taylor said...

Thanks for the download, Rebecca!! And no, no orgasm on the cover. lol. I always feel like a pain when promoting the book, but like you said, it's easy to miss, so I guess I'll have to try and get over it. : )

Cat Woods said...

Cali,

Reading it--as I've been waiting to do for YEARS--and loving it. So far you've delivered everything you promised!

I wish you the best luck with this and will definitely shout from the rooftops!

Calista Taylor said...

Cat, I'm so excited that you're loving it!! And thanks for the luck and support!!

Jackie G said...

YAY I'm so glad you posted your book! I just downloaded and I can't wait to read it.

Calista Taylor said...

Jackie, thanks so much for giving it a chance!! I hope you'll enjoy it. : )

crazy8s said...

An amazing read. Found it on amazon well worth the money. Cant wait for the third installment of your Viridis series. Emotional, sensual, and thoughtful in the characters development and stories. Thank you great job.

Calista Taylor said...

Crazy8s, thank you so much for your kind words!! I'm so happy to hear you enjoyed the books!