Sunday, October 4, 2009

To market, to market...

With the current state of the market and the economy, first time authors are having to get creative about marketing and promoting their own books. I am still a long way from seeing my novel in print, and have become quite adept at typing with my fingers crossed in hopes that it will indeed happen. Yet, I do not think I am being premature in starting to build a network now onto which to launch publication news if and when it does happen.

Networking and building a following online are the easiest routes to self promotion, and there are many sites and forums that can help you accomplish just that. Facebook, Twitter, and LinkedIn are just a few, making it quite easy to reach a large amount of people. Coupled with a personal website,a blog and participation in online forums, it becomes quite easy to build an online presence.

I do think it is vital, and feel it will give me a head start when the time comes, and yet I often find myself networking rather than writing, and have found that maintaining a balance has been difficult at times. I am still active on Twitter and the writer's forum I frequent, yet have let some of the other forums and Facebook fall to the side. As is evident even here on my own blog, I unfortunately do not post as often as I would like.

I have no idea if all this networking will indeed make a difference when the time comes. However, it certainly cannot hurt and I'd rather start now and take my time in building a following, rather than panic and attempt to build it overnight.

With all that said, check out my new website!

So, do you have a strategy, and if so, what is it? I'd love to hear!